Exhibition upgrade

Professionalism, growth, leadership, internationalization

Ningbo Export Cross-border E-commerce Expo 2025 Hangzhou Cross border Exhibition

Exhibition Profile

The Ningbo Cross border Expo is currently one of the most influential high-end professional cross-border exhibitions in China and the only one in the country that takes "home furnishing" as its core category. In 2026, on the occasion of the fifth anniversary of the Ningbo Cross-border E-commerce Expo, the exhibition has been upgraded to become the first cross-border e-commerce exhibition in China with a "one exhibition, two presentations" approach, and will also create a "first" of one exhibition and two locations for cross-border e-commerce exhibitions. The Ningbo Cross-border E-commerce Expo has always been a barometer of the medium and long-term industry dividends of cross-border e-commerce, witnessing the official leap of cross-border e-commerce from a "new form of foreign trade" to a "main track for foreign trade growth". Since its first edition was held in 2021, the Ningbo Cross-border Expo has been growing together with the industry. With a good reputation and recognition in the industry, it has been continuously expanding and developing.

The 2026 Ningbo Cross border Expo Export Home Appliances and Accessories Exhibition is a vertical home appliance exhibition created by the main creative team of the Ningbo Cross-border Expo based on popular cross-border categories. Relying on the high-level industrial agglomeration advantages of Yuyao, the exhibition deeply integrates the resources of the local characteristic home appliance industrial belt, providing one-stop product selection, procurement and supply chain upgrade solutions for global buyers, and is committed to creating a benchmark exhibition that drives the upgrading of local block economy.

Organizational structure

Instructor:

Department of Commerce of Zhejiang Province, Zhejiang Council for the Promotion of International Trade, Ningbo Municipal People's Government

The booth of the pure factory has been expanded
Selected service provider exhibitors
The categories of products exhibited by factories in the Home Appliance hall
"Export Home Appliances and Accessories Exhibition" created according to popular cross-border categories
Big household appliances
Large household appliances such as televisions, air conditioners, washing machines, dryers and refrigerators……
Small kitchen appliances
Juicers, blenders, soy milk machines, bread machines, breakfast machines, air fryers, ovens, microwave ovens, electric hot POTS, electric griddles, barbecue grills, electric ovens, rice cookers, ice makers, coffee machines, milk frothers, deep fryers, noodle machines, electric rotary grinders, vacuum sealers and other small kitchen appliances……
Environmental appliances
Environmental appliances such as air cooler fans, water purifiers, humidifiers, fans, heaters, air coolers, dehumidifiers, heaters, refrigerators, mosquito killers, steam engines, and electric blankets……
Personal care and health
Personal care and health appliances such as irons, steam irons, electric toothbrushes, electric clippers, razors, hairball trimmers, nail lamps, and beauty devices……
Cleaning appliances
Car wash machines, vacuum cleaners, sweeping robots, electric mops, steam mops, electric window cleaners and other cleaning appliances……
Household appliances
智Smart home appliances, smart clothes drying racks and other household appliances……
Supporting products
Basic components, core components, special accessories, packaging materials……New materials, innovative application solutions……Production technology equipment, intelligent solutions, molds, and scene application solutions……Certification, research and development, design, testing, inspection, industrial design, cloud services……
A Review of previous Ningbo Cross-border Expos
2021
The 2021 China (Ningbo) Export Cross-border E-commerce Expo, with the theme of "Foreign Trade Procurement, Cross-border Product Selection, Factory Transformation, and Industry Trends", held 50 forums and activities of various types, successfully creating a "best-selling exhibition".

Exhibition area

20000㎡

Number of booths

803

Professional audience

31200

2023
The 2023 China (Ningbo) Export Cross-border E-commerce Expo, with the theme of "Cross-border Product Selection, Foreign Trade Procurement, Industry Trends, and Talent Matching", is based on the construction of China's export cross-border e-commerce ecosystem and combines government guidance with market-oriented operations. The core exhibition areas include home appliances and lighting, furniture and outdoor gardening, fashion trends, daily household gifts, toys, infants and pets, platforms and service providers, etc.

Exhibition area

70000㎡

Number of booths

2255

Professional audience

63700

2024
The 2024 China (Ningbo) Export Cross-border E-commerce Expo will be comprehensively upgraded with a focus on four key words: professionalism, growth potential, leadership, and internationalization. It will feature multi-category basic exhibition halls and create various characteristic theme exhibition areas based on industry trends, highlighting industry trends and serving enterprise transformation. The total online exposure has reached the hundreds of millions, and it has earned the reputation of "Ningbo's version of the Canton Fair" and "the world's Cross-border Expo" thanks to its industry reputation.

Exhibition area

70000㎡

Number of booths

2255

Professional audience

86200

2025
Based on the previous three sessions, the 2025 Ningbo Export Cross-border E-commerce Expo, in light of the current international situation, will continuously deepen the value chain and provide more value for overseas enterprises from three dimensions: the global supply chain matrix, domestic and overseas procurement links, and industry ecological resources. The exhibition area of this event is 70,000 square meters. 2,500 high-quality foreign trade factories, 36 cross-border e-commerce platforms, and 190 service enterprises are participating, covering categories such as home furnishing, pets and infant products, electronics and lighting, hardware tools and automotive supplies, daily necessities and gifts. It also upgraded and created multiple distinctive theme exhibition areas such as the Overseas Factory Zone, the Patent New Product Zone, the Corridor of Domestic trend products going global, the Amazon Ecosystem Service Zone, the Emerging Platform Zone, and the Overseas Content Service Zone. Over the course of three days, it attracted a total of 91,000 professional visitors to the exhibition, with a total online exposure of over 100 million.

Exhibition area

70000㎡

Number of booths

2520

Professional audience

91133

Ningbo introduction

China's cross-border e-commerce benchmark city and domestic large home cross-border e-commerce leading city

Ningbo, abbreviated as "Yong", is located in the middle of China's mainland coastline, adjacent to Shanghai and Hangzhou, with a total area of 9,714 square kilometers. Ningbo is an important port city on the southeast coast of China, the economic center of the southern wing of the Yangtze River Delta, a national historical and cultural city, a national civilized city, one of the 14 coastal cities in mainland China that were opened to the outside world in the first batch, China's excellent tourist city, the first national e-commerce demonstration city, the brand capital of China, the first national cross-border e-commerce pilot city, and cross-border e-commerce comprehensive pilot zone.

Ningbo is one of the country's famous cities for foreign trade, and for every $100 of general trade goods exported from China, at least five of them are produced by Yong enterprises. There are 21,413 enterprises with solid import and export records throughout the year. In 2019, the city completed a total of 917.03 billion yuan of self-supporting import and export in foreign trade, a year-on-year increase of 6.9%, of which 596.96 billion yuan was exported, an increase of 7.6%. Ningbo's foreign trade exports accounted for 3.46% of the country's total, an increase of 0.08 percentage points over the previous year. Ningbo ranked 5th in the country in terms of foreign trade exports.

Top